We had the extraordinary privilege of being quite literally the first people in the world to shoot (and drive!) these vehicles together.
We had an open brief for photography, so we picked the most epic locations available to us in UAE. From the heights of Jebel Yanas to the seclusion of Saraya Island in Ras Al-Khaimah, I always love getting off the beaten track.
We also shot a short film to introduce the latest member of the clan - the might F-150 Raptor R. With no budget available, we whipped out the iPhone and shot it on that.